Pantone, a company specialized in producing and analyzing the latest trends in the field of color, has presented its long-awaited tonality verdict, making known ‘Very Peri’, the new color that promises to set trends in the next 2022.
Color and trends are undoubtedly a source of inspiration for various industries such as textiles, interior design or even architecture, which anticipate their future collections for the coming months with this color. The experts of the Pantone Color Institute, select the color that will predominate the following year based on a study that analyzes factors such as various exhibitions, new works of art, films that will be released next year, the most popular destinations, new technologies or the global mood, among others.
‘Veri peri’, the color of 2022
As Pantone has made public, the color that will reign next year will be Pantone 17-3938 Very Peri, a color that aims to “give new vigor to a world that seeks stability, resilience and hope,” as explained by the Pantone Color Institute in a statement. This hue combines the constant tranquility of blue with the energy of red and «it is literally the happiest and warmest of all shades of blue », he claimed Laurie pressman, Vice President of the Pantone Color Institute, who added that “because of that red hue, an empowering sense of novelty is introduced.”
For the first time the company manufactures a color rather than selecting one from their extensive archive, a deliberate decision in this year’s selection process. “It was really important for us to come up with a new color, because now we have a very new vision of the world,” he explained. Laurie pressman in reference to the impact that the covid-19 pandemic has had on our lives. Digital design has helped in this creation process as reported by Pantone, “helping to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities”, they explain. ‘Very Peri’ illustrates the fusion of modern life in correspondence with color trends in the digital world and how together they manifest in the physical world and vice versa.
A color that reflects today
The already famous ‘Color of the year’ It is undoubtedly the reflection of what is happening in our world culture and expresses the answer to what people are looking for in this color, they explain from the famous institute. «La new color creation for the first time in the history of our color program it is the reflection of a process of innovation and transformation worldwide. As society recognizes colors as a fundamental form of communication and as a way of expressing, capturing, connecting and influencing ideas and emotions, this new and complex blue hue fused with a purplish red highlights the range of possibilities that are presented to us ”.
For more than 23 years, the ‘Pantone Color of the Year’ He has influenced product development and purchasing decisions in multiple sectors, including fashion, interior decoration and industrial design, as well as product packaging and packaging and graphic design.