This change is part of changes in the firm’s organizational structure in the region, which requires focusing on high volatility markets.
Unilever, a mass consumer company that recently reached an unprecedented agreement with General Motors, appointed Laura Barnator as her new general manager for Argentina, who will be assuming his role on June 1 next.
The executive has been developing her career within the company for 29 years, where she joined the young IT professionals program.
With this designation, it will be the first time that the firm that produces cleaning and personal hygiene and food is in charge of a woman in Argentina.
After joining Unilever, Laura held different positions, as IT director for the Marketing Innovation area with responsibility for Latin America and IT Director for Argentina, Uruguay and Paraguay.
After a first step in Sales in the division of Home’s products, She resumed her commercial career assuming positions of director for the Indirect Channel with responsibility for the main wholesalers in the country, director of the Modern channel, director of Trade Category and, in addition, the direction of Customer Marketing.
The company has a fundamental role in the face of the health emergency that the country is going through
Prior to his current position, in 2011 he assumed as Vice President of Sales of Unilever Argentina, becoming part of the firm’s board in the Southern Cone.
Laura is a graduate of the Bachelor of Computer Science from the University of Buenos Aires, where she also taught at the Chair of Artificial Intelligence and has a postgraduate degree in Business Management at ITBA.
Changes in the organization
As the company argued in a statement, his appointment is accompanied by changes in the organizational structure of Latin America since it currently requires focusing on those highly volatile and complex markets such as Argentina and Colombia.
Fernando Fernández is currently President of Unilever Latin America, Southern Cone and Argentina
In this way, Fernando Fernández, who is currently president of Unilever Latin America, Southern Cone and Argentina, will handle the operation in Latin America and South Latin America, with 10 General Managers in charge.
In addition to Laura Barnator as general manager, the Argentine board will be made up of Pablo Clotet, in sales; Newman Debs, in legal; Karen Vizental, in corporate communication and sustainability; Gabriela Cedrola, in marketing for beauty and personal care; Marcial Zabalo, in finance; Melina Cao, E RR.HH .; Laura Santaliz, in food marketing and Gustavo Sánchez, in supply chain.
Currently, the company has a fundamental role in the face of the health emergency that the country is going through.
Unilever is a company specialized in food, personal care and home cleaning, with sales in more than 190 countries, reaching 2.5 billion consumers every day.
It has 155,000 employees worldwide and generated sales of 52 billion euros in 2019 globally. More than half of its growth takes place in emerging and developing markets. The company has more than 400 brands found in homes around the world.
Regarding Unilever Argentina, it employs 3,500 people who work in its plants and offices located in Mendoza, Villa Gobernador Gálvez (Santa Fe), Gualeguaychú (Entre Ríos) and in the Tortuguitas, Pilar and Munro districts of the Province of Buenos Aires.
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