“If we lack one, it hurts us all”, is the meaningful message that, to raise awareness, raises the Argentine energy company
At International Day for the Elimination of Violence against Women, YPF launched a communication campaign that seeks to raise awareness about gender violence, call for action to eradicate it, and strengthen the dissemination of Line 144.
Through the intervention of the historic logo of the brand, the company extends a clear message: if one is missing it hurts us all, eradicating gender violence is a collective responsibility.
This message is accompanied by concrete actions within the company. In addition to continuous awareness-raising work on the subject, a Subcommittee on Domestic Violence and a specific protocol was created to address internal cases, a commitment to the more than 4,000 women who work at YPF.
In this process, an internal channel was set up so that workers from all over the country can communicate if they are going through a situation of violence, or in case they suspect that someone on their team is experiencing it. Through this contact, support and advice is provided, and some alternatives such as license, the possibility of changing jobs, a personal loan, among others, are also contemplated. This initiative contemplates a comprehensive approach, and is accompanied by the health and emotional well-being service.
“We operate in every corner of the country and reach more than a million customers per day through our network of service stations. For this reason, we believe that collaborating in the eradication of gender-based violence is not only a commitment to YPF women, can also generate a positive impact on all those companies and people with whom we interact, “he said Sergio Affronti, CEO of YPF.
In addition, to reach the people who pass daily through YPF service stations throughout the country, the dissemination of Line 144 was added to the campaign, based on an agreement with the Ministry of Women, Gender and Diversity. Other joint activities were also carried out, such as the training of station personnel in hotspots for human trafficking.
“Gender violence is a critical issue in our society and YPF’s role is key due to its impact throughout the countryBeing able to accompany the women of our company who go through these situations in their homes is a great responsibility. It is essential that they feel comfortable seeking help without fear of further victimization, “he concluded. Paola Argento, YPF Diversity Leader.
These initiatives reinforce YPF’s commitment to eradicate gender-based violence and promote equal opportunities.
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