The research was published in Bloomberg and ensures that during the coronavirus pandemic people have taken less alcohol than usual.
For many people drinking alcohol It has increased during the period of isolation, as has the intake of some foods. However, a study ensures that, at a general level, the cUse of this substance has decreased. Why?
The investigation indicates that the consumption of alcohol by citizens has not been sufficient to fill the gap created by the decrease in shipments to restaurants, bars and sports venues that were closed to stop the expansion of the coronavirus. According to an article published in Bloomberg, global alcohol consumption is not expected to return to pre-Covid-19 levels until 2024.
“The pandemic is intended to cause a deeper and longer-lasting side effect for the global beverage industry than anything we’ve experienced before, “said Mark Meek, CEO of IWSR Drinks Market Analysis, the consultant in charge of the study and a leading authority on the alcohol market.” In many ways, 2019 was perhaps the last “normal” year for the beverage industry. “
Alcohol consumption appears to have dropped during quarantine
In the United States, the boom in craft brewing that has fueled the beer industry for so many years has waned, leaving big brands like Bud Light and Corona to chase the White Claw phenomenon with their own offerings, just another reason why which the ready-to-drink category continues to grow. This phenomenon could be transferred to other parts of the world, such as Argentina, where growth in craft beer production has been high.
At the same time, the study indicates that the alcohol-free beer It has remained a bright spot. Although it has not yet exceeded 2% of the market in the United States, it is forecast that will grow by a third this year, according to the aforementioned consultant. Many of the profits can be attributed to breweries based on the manufacture of non-alcoholic options with more flavor, something that until now was lacking – and lacks – this type of soft drink.
“You can have the incredible taste experience of an IPA, but it just doesn’t contain alcohol,” Jonathan Bennett, executive vice president of marketing and supply chain for Total Wine, said in early 2020, according to Bloomberg’s statement.
There seems to be many people interested in the soft drink market
And it’s not just beer. Drinks with little or no alcohol are gaining popularity around the world. Diageo, owner of Smirnoff and Guinness, recently acquired the startup Seedlip, the The world’s first brand of distilled soft drinks, created in 2015. The brand made its way worldwide, including in the United States, and at the end of last year it began to appear on the menus of high-end restaurants.
Of course, This movement without alcohol is not for everyone. There are still many consumers who choose alcoholic beverages, including people of all ages.
Global trends show that less alcohol has been consumed during the isolation period, although there are exceptions. This situation could result in a decrease in the intake of alcoholic beverages after the whole reality of quarantine and coronavirus passes.
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