The Vea supermarket chain turns 50 and celebrates it with the launch of the advertising campaign: “50 years with you”.
It is a proposal for which he invited 20 families from different cities of the country to tell their own stories and the reasons why they choose the brand.
With the federal and localist spirit that characterizes the company, Vea went out to tour the country and visited branches located in 20 different cities where he had the opportunity to meet the clients of each one of them. The stories, talks and anecdotes that these clients shared are reflected in 20 different commercials, filmed in places as distant from each other as Oran, Trelew, Buenos Aires and Mendoza.
“Argentina is a great family and like every family goes to the supermarket. We went out to tour the country to meet 20 very different families, but they have something in common: every week when they choose a supermarket, they choose us,” they indicated from the chain. from supermarkets.
The stories of the campaign include very diverse families: numerous, enterprising, young and not so much; integrated families and their pets. They are Argentine families, with their own customs and needs, which have changed over the years along with the brand.
The scenario posed by the Covid-19 caused that some of the commercials had to be filmed remotely and with the adequate technical, logistical, security and hygiene needs that this required.
Corresponsal de Argentina, Encargado de seleccionar las noticias más relevantes de su interés a nuestro sitio web NewsPer.com