Peñón del Águila bought the Covent brand and adds distillates

Peñón del Águila, the Roggio family craft beer maker, bought the gin brand Covent and partnered with its creator, Gastón Colotto.

The Cordovan company will produce and market the four versions of the Covent gin – American Dry, Serrano, Roble and Pink – but it will also present a line of gin and tonic cocktails. ready to drink (ready to drink) in cans, for the general public, and in barrels for the gastronomic sector.

“I am very excited about the potential of this partnership. It will allow us to continue developing more and better products and make them reach the entire country thanks to the Peñón del Águila distribution network, ”said Gastón Colotto.

As a result of this alliance, Águila prepares in the medium term its foray into other spirits such as vodka, rum and whiskey, as well as ready-to-drink beverages, according to Federico Roggio, commercial director of the Cordovan company.

“It is no coincidence that we opted for gin and tonic. We know that it is one of the drinks that has gained the most relevance worldwide and is treading strongly in the country’s bars ”, he assures.

The idea is to promote craft beer with distilled beverages, generating new products and consolidating distribution channels.

“We are very happy with this new project that allows us to mutually empower ourselves and create new products by bringing together two magnificent worlds such as beer and spirits,” says Marcelo Roggio, CEO of Peñón del Águila.

Written by Argentina News

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