Nissan Appoints New Director of Communication for Latin America

Nissan announced the incorporation of Alejandra Fehrmann as the new Director of Communication for Latin America, since March 16.

Your appointment is part of the strategy of consolidation of brand positioning and image focused on the safety and innovation of its products, as well as customer satisfaction in the Latin American region.

Under this responsibility, Fehrmann will boost the presence of the Japanese brand through leadership of the solid Corporate Communication strategy that the brand has been executing in the 38 countries that make up the region, including Nissan’s subsidiaries in Argentina, Brazil, Chile and Peru.

Executive with more than 20 years of experience in corporate communications, media relations, public affairs and digital marketing in Latin America, Fehrmann brings to her position a specialized focus on processes that promote business transformation along with a strong track record of leading projects. digital and large international teams. He has worked closely with senior executives to develop strategic communications for number one international brands in their sectors.

“I am very happy to integrate Alejandra to the Nissan LATAM team”, said Guy Rodríguez, Chairman of Nissan Latin America. “His vast experience leading Corporate Communications strategies in industries other than automotive, as well as his focus on digital, innovation and technology, will undoubtedly be a great asset for the brand, which will provide the team with a new vision of communications in an increasingly versatile market. “

Rodríguez points out that Alejandra’s professional development, also channeled into growth plans and Marketing strategies, will contribute to achieving Nissan’s objective of positioning itself as one of the top three brands in the region through the Nissan Intelligent Mobility vision, with the which is transforming the way in which vehicles are driven, driven and integrated into society.

His career includes the completion of a Senior Executive Program in Digital Business Management at the University of San Andrés in Argentina. He has a degree in Social Communications and a postgraduate degree in Marketing and Communication, both degrees received by the National University of Córdoba. In addition, he completed a postgraduate degree in Telecommunications at the University of Buenos Aires.

Fehrmann will be based at Nissan headquarters in Buenos Aires, will report to Guy Rodríguez, Chairman of Nissan Latin America and Travis Parman, International Communications and Global Engagement, Nissan Motor Co.

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