The Internet giant has a file where your personal tastes and interests appear in a more precise way than you can imagine.
Concern for privacy of personal data has been on the rise in recent years. However, not many Internet users are clear about the information that giants such as Google, Facebook, Microsoft or Twitter.
The fact is that Google has, about every user who has ever used any of its services, a “identikit“more complete than you might think.
Google has you on file: controversy in the networks
This situation was in evidence in recent days thanks to an interesting publication by TikTok from the user @yorgoandlea. In a short clip, he showed how to find out everything Google knows about its users.
In the video, @yorgoandlea enters the Google search engine and searches for the terms “ads settings google” and then goes to the appropriate result.
try it !!! #fyp #fy #foryoupage #forupage #foryou # 4upage #fypage ♬ Oh No – Kreepa
However, to find out this information, just go to https://adssettings.google.com/.
If the user you are consulting is already logged into Gmail or Chrome, the information that Google knows about him will appear directly. If not, you must enter your username and password.
Once inside, a page is presented with what Google calls “Ads Personalization“.
“The ads are based on the personal information you have added to your Google account, the data of the advertisers associated with Google and the user interests determined by Google,” says the company.
Personal data and tastes: this is what Google knows about you
Among the relevant data, Google has a record of the user’s age, gender, the languages he uses (which are the ones he uses in navigation and his devices) and the sites he visits the most.
Google has so well “registered” its users that it details likes or interests such as: “stocks and bonds”, “coffee and tea”, “extreme sports”, “Ferrari”, “Nintendo”, among many others.
In the case of the “tiktoker”, Google reported “architecture” and “audio equipment” as interests, among others. Based on this information, the company personalizes the advertisements it displays.
The fact is, Google stores and uses personal information such as geographic location, video viewing, clicked ads, site cookies, and of course search engine searches.
The Californian company assures that it does not sell personal data, but it undoubtedly takes advertising revenue from them.
How to stop Google from accumulating data on one? It is necessary to go to the configuration of the Google account and enter the section “Data and Personalization“Once there, search.”Ads Personalization“and the option can be activated or deactivated.
Google will stop tracking cookies
Google promised last Wednesday that it will stop showing ads based on a person’s browsing history. The company, which dominates the Internet advertising market together with Facebook, has said goodbye to cookies, the small trace files that allow knowing the actions of users on the Internet to offer more personalized ads.
In a statement sent to iProfesional, the company also announced that it will not create an alternative to individually track. Last year, the Internet giant revealed that its Chrome browser would stop collecting third-party cookies.
Now take it a step further. David temkin, Director of Product Management and Privacy at Google, has explicitly stated in a post that “once third-party cookies disappear, we will not create alternative identifiers to track users who browse the network, and we will not use them in our products”.
The company assured that “if digital advertising doesn’t evolve to address growing user concerns about privacy and how your identity is used, the future of the free and open web is at risk. ”
Chrome behind Safari and Firefox
Faced with this scenario and under pressure from users (who ask for more privacy), regulators (with stricter regulations regarding data protection) and competition (other browsers such as Safari and Firefox no longer allow third-party cookies), Google has focused on seeking, “collaborating with the entire sector”, alternatives capable of protecting the anonymity of users and, at the same time, offering profitability to advertisers and publishers.
For now, the company has said that starting this month, with the Chrome next update, is going to start betting on FLoC (Federated Cohort Learning), an alternative to cookies that “protects privacy” by being based on the interests of groups of people and not of specific users.
That is, it will allow targeting campaigns to anonymous user groups with common interests and not individuals. With this solution, Google ensures that a 95% conversion effectiveness is obtained per dollar invested.
“This points to a future where no longer need to sacrifice relevant advertising and monetization for the sake of privacy and security, “added Google, which insists that they are 100% committed to this change in the industry and have encouraged the sector to continue partnering with them to develop and adopt these innovations.
Google has insisted that they are aware that other providers may offer user-level identifiers for web ad tracking that they will not offer, “such as PII graphics based on email addresses.”
“We believe that these solutions do not meet the increasing privacy demands of consumers, nor will they resist the rapid evolution of regulatory restrictions, so they are not a sustainable investment in the long term, “they added.