Social Media Day in “online” format: digital world and business opportunities

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In recent years, but more than ever with the coronavirus pandemic, digital communication and social networks have played a fundamental role in new forms of business and online marketing. Therefore, companies make great efforts to have an active presence on these platforms and take advantage of new tools.

In Argentina, access to social networks increased eight percent in the last year and penetration reaches 91.1 percent of the population. It is estimated that each person spends 2,581 average minutes per month on networks and that 94 percent are consumed through a mobile device.

Facebook and Instagram are the main networks (with 29.2 million and 20.5 million users, respectively), while the volume of daily publications in the country increased 23 percent from February to March.

In this context, training in the management of social networks and communication on-line It is key to enhance the presence of any brand and take advantage of new business opportunities.

EXPERIENCES. Referees from La Voz will speak about “branded content” and audiences. (Press Social Media Day)

With the new rules established by isolation, Social Media Day Argentina, the most important digital communication event in the country, will hold its second edition next Thursday, August 13 on-line with talks by specialists and industry leaders.

It is about learning to manage social networks professionally, create content creatively, understand how to execute a digital strategy and contribute to meeting the objectives of a brand, improving its digital presence.

“New business opportunities are present every day on social networks. Since the pandemic began, we have had more inquiries, since all businesses have been forced to generate new sales channels and a digital presence. In fact, their sales have increased, ”says the director of Social Media Day Argentina, Adriana Bustamante, who together with Diego Piscitelli directs the Digital Interactive agency.

“World Influencers + Content Marketing” will be the focus of the talks in this second virtual edition of the event, which will feature representatives of Google, TikTok, influencers and specialists in digital communication, business, marketing and social networks. Among them, Flavio Olivier and Pablo Olivera, from the team of The voicewho will talk about branded content, audiences and why brands invest in media.

The edition on-line It will take place from 4 to 7:30 pm and tickets can be purchased in advance and at a discount on the platform www.smday.com.ar/ediciononline.

This year, the virtual courses were also relaunched, the offer of which can be viewed at www.smday.com.ar/capacitación.

Print edition

The original text of this article was published on 08/02/2020 in our printed edition.



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