The trend started in the provinces and is now installed in the AMBA. What you have to know to enjoy this particular proposal
The pandemic hit the entertainment industry hard, which now finds an opportunity to reconvert in a past practice. So it is that today in Argentina the drive-ins.
The trend appears as an alternative to conventional cinemas, which currently remain disabled. The first drive-ins of this stage appeared in the provinces least affected by the coronavirus: Catamarca, San Juan and The Pampa. And last week he opened the first one in the AMBA, which will not be the only one in the area.
On Friday “Autocine al Río” was inaugurated in the San Isidro game. The first night Barry Seal aired – America only and the call exceeded expectations. The capacity of the property on the banks of the Río de la Plata was filled in a few hours.
How the drive-in theater works in San Isidro
He first drive-in movie theater in the Buenos Aires Metropolitan Area (AMBA) located in the San Isidro district is located at Sebastián Elcano 1718, in the town of Martínez, enabled by the Municipality to place outdoor screens on a property with a capacity for 60 cars.
The public, meanwhile, can purchase the ticket through the Autocine Al Río page.
The value of the entry is 1,200 pesos per vehicle and the entrance to the drive-in theater is controlled by the patent of each car.
You can enter one hour before the movie and, according to the protocol of the San Isidro administration, the vehicle can be occupied according to its regulatory capacity.
Regarding audio, it is heard through the car radio, on a frequency that will be indicated by the organizers.
Regarding the language, two FM radio tunings will be available: one with the original language and the other in Spanish.
On the billboard are “Barry Seal: America Only”; “1917”; “How to train your dragon 3”; “An abominable friend”; “Fast and Furious: Hobbs vs. Shaw”; “World War Z”; “Obvlivion: the time of oblivion”; “Yesterday”; “Rocketman”; “Doctor Dolittle”; and “Jurasic world: Jurassic World”.
Gastronomic offer and protocol
In addition to the film, the public can enjoy a wide gastronomic offer It includes American hot dog, pork, hamburgers, sandwiches, salads, popcorn, coffee, soda and lemonade.
The prices The menus range from 350 pesos to 650 pesos and the orders to the drive-in restaurant are made via WhatsApp.
Burgers will be among the gastronomic offerings
The qualification includes the “Sanitary Protocol of Hygiene and Security, Sanitary Emergency Covid-19 for the activity of Open-air Drive-in Cinemas in the Municipality of San Isidro “, according to which” the drive-in theater can be provided whenever the climatic conditions allow it, and in case the rains or storms persist, the presentations must be suspended “.
It also states that “if two or more functions are provided per day, they must be programmed in such a way that allows cleaning of the premises and toilets”
It also establishes that “the space between two rows of demarcated garages, with parking at 90 °, may not be less than 5 meters from the front and 2 meters from the side”.
The gastronomy service “will be implemented through a system by which orders, delivery and collection are carried out in such a way that the occupants of the vehicles do not descend from them,” the protocol indicates, among other issues.
It already works in La Pampa
At the middle of the month cinema reopened in La Pampa, in what was the first day under the drive-in mode, organized by a local businessman and the Culture area of the municipality of Santa Rosa, in the Don Tomas lagoon, within the framework of a program that includes the projection of a series of films during the long weekend.
“With theaters closed more than a hundred days ago, we are very grateful that thought was given to join efforts to alleviate our economic-financial situation, in an undertaking in which the State converges, in this case the municipality; the businessmen of the cinema or exhibitors and the local gastronomic SMEs for four days since this will help us to generate resources for all, “said cinema businessman Walter Geringer, asked about this proposal.
The staging is located in the Laguna Don Tomás property, the only aquifer space in the city and the largest recreation center, in which two films were screened in drive-in mode.
The proposal at first surprised both locals and strangers, due to the cold and the certainly new features for the new generations, however it caught on quickly and what would seem “could work”, ended up being a success because all the tickets corresponding to the availability of the place were sold out, at a value of one thousand pesos per car.
In this cinéfela adventure, which will undoubtedly be engraved in the personal history of each of the participants in the large screen, the sound of each of the films is added, which must be tuned in to the frequency of the FM Municipal 94.7.
For this event, public toilets and a gastronomy service which can be accessed through WhatsApp with hamburgers, pizzas, sandwiches, ice creams, coffee that will be delivered to each car.
Drive-in cinema: the trend is growing in other provinces
In other provinces like San Juan or Currents, the “new” way of seeing cinema is already a success, with functions that exceed 300 cars. Also, the case of Carhué, a town in the south of the province of Buenos Aires, where the initiative was well received by the residents.
While other cities, which are already in Phase 5 of the quarantine, are finalizing details for the opening of their own drive-ins. A case is the Tandil, which will have its cycle of “cinema under the stars” from September 21, although the first tests will begin in August.
There are also other projects in the pipeline for the districts of Pilar, Mar del Plata and Bahía Blanca, indicates TN.
Tucumán is also mounting a drive-in theater at the Hipódromo de la provincial capital with capacity for 400 cars. Meanwhile, Mendoza prepares his at the Plaza Shopping in the town of Guaymallén.
La Rioja, for its part, will open its own in the Superdome with a screen eight meters high.
Find out the latest on digital economy, startups, fintech, corporate innovation and blockchain. CLICK HERE