The first day of the Hot Sale had 2.1 million visitors. The second city in the country to contribute to this figure was Córdoba, after Buenos Aires and the metropolitan area.
The event, held by the Argentine Chamber of Electronic Commerce (Cace) and which will run until next Wednesday, has the participation of 711 companies that make offers on their internet sales.
“The number of visits that were recorded today was a large number, more than double,” said the director of Cace in Córdoba, Yanina Batistella, today.
The ranking of cities and urban agglomerates with the highest number of visits to the official Hot Sale site was led by the City of Buenos Aires and the suburbs, followed by Córdoba, Rosario, Mendoza, Tucumán, Neuquén and Bahía Blanca.
Cordoba visitors, about 10 percent of the national total, turned mainly to electronic products and technology, as well as clothing. More than 80 percent of browsing was done through cell phones.
According to a survey carried out by Cace together with the Faculty of Sociology of the University of Buenos Aires (UBA), the general average of discounts for the opening day was 26 percent.
The most important were in tourism, with an average of 30 percent, followed by cosmetics and beauty (29 percent), babies and children (28 percent), clothing and footwear (26 percent), food and beverages (26 percent), sports and fitness (26 percent), furniture and decoration (25 percent) and automotive (15 percent).
The most wanted products were notebooks, smart TVs, refrigerators, washing machines, slippers and air conditioners.
The site registered an average of 54 operations per minute and sites like Mercado Libre, until today, sold 18 tools per minute.
“Eight years after the first edition, the Hot Sale continues to grow both in the interest of users and in the number of participating companies,” said Cace’s institutional director, Gustavo Sambucetti.